Poster Design

For the advertising of our film we wanted to create a poster or billboard. We decided that we needed a theme for our film, for example for the film Juno the theme is stripes, from Juno's top. We decided to use the film poster for 'Juno' as a style model as it has the same theme and also both of our films have similar characters.  

We decided that clouds would be an appropriate theme for our film as it connotes 'daydreaming', we thought that this would be good considering as our film is about dreams. We also decided to use clouds as the light blue colour of the sky matches our title. 

As some other films do, we decided to create a tagline, to give the audience a feel of what the film is like but not to give too much of an insight into what was going to happen. We also wanted this to make our target audience watch the film. We decided that red would be a good colour as it constrasts well with the background and is quite eyecatching. Red also symbolises romance and this hits the storyline to our audience.

We decided that we should put the names of our actors on the poster as this is a key way in which distributrors promote their films because if the characters are well known the audience will be more likely to watch the film. But, we did also think that because our film is an independent film it is more likely that we would not have any famous actors in our film and therefore the people who would see the poster may not be attracted by this.