Age: 12+ (certificate rating of film is a 12)
Gender: Primarily female, also males who can relate to characters
Residence: England
Occupation: Student, trainee, part-time job
Class: Middle (so can understand plot)
Lifestyle: Film enthusiasts, general student life of watching films that relate to them
Education: Moderate
Likes: Young protagonist genre, romance, relationships, acoustic contemporary music, iPod, school, relating to characters
Dislikes: Horror, action/adventure, social cliques, bullying
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