Saturday, 14 April 2012

Evaluation 5 - How did you attract/address your audience?


This is an interview that I did with my friend Jess. Jess is currently studying at St Johns school also. She is 18 years old and is the typical member of our target audience. I asked Jess a number of questions about our film, what she enjoyed about it and what she said that we should improve on if we had the chance. Jess is the perfect member of our target audience as she fits our audience profile very well and her favourite genre of film is Drama.


Above is a screenshot of the basic demographics of our audience based on it's youtube views. We are very pleased with this result since it the demographic that the film opening is most popular with is our target audience; young people and primarily females. As you can see in the screenshot, the video is most popular demographic is females in between the age of 13-17. This conveys that a lot of the people who have watched it are either people of the same age that were able to relate to it or younger people who possibly aspire to be like the characters or use it as a warning as to what older teenage life is like. Looking at the map, you can see that the only country that the video has been viewed in is England which was expected as all the elements including cast, location and storyline were very British based and so we would expect it to appeal more to British people.


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